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Privacy Policy

This Privacy Policy describes the personal information that may be collected and processed by us, what we use your personal information for, when we collect your information, how we might use and disclose your personal information, and the choices you can make about your personal information when you visit or make an enquire at

This Privacy Policy applies to all our sites (however accessed or used) whether via personal computers, mobile devices, or other technology (“Device”) and other interactive features, applications or downloads that are operated by us that are available through these websites and contain this Privacy Policy produced and maintained by us (collectively “Site”). 

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting (the “Website”) you are accepting and consenting to the practices described in this policy as well as consenting to our use of cookies in accordance with the terms of this policy.

You can contact us at F2F Alliance, c/o REAL Fundraising, Docklands Business Centre, 10 - 16 Tiller Road, London E14 8PX.


The General Data Protection Regulations, (GDPR), apply to companies that are based in the EU and global companies that process personal data about individuals who are based in the EU. At the F2F Alliance, we shall ensure that we do not just observe the requirements of the GDPR for those Users based in the EU, but that we adopt the GDPR principles of transparency, control and accountability for all our users across the globe.

The GDPR gives our Users certain rights when using our Services, which include the right to:

  • be informed;

  • access;

  • rectification;

  • erasure;

  • withdraw consent;

  • restrict processing;

  • data portability;

  • object

Our commitment to you

We promise we will always:

  • Process data lawfully, fairly and in a transparent manner

  • Collect data for specified, explicit and legitimate purposes (mostly to provide services to you)

  • Never sell or pass your data onto anyone else

  • Ensure your data is processed and stored securely and is kept up-to-date


You will always:

  • Have access to the data stored on you

  • Be able to correct any inaccuracies in the data

  • Be able to erase your data and restrict its processing where it doesn’t conflict with obligations to regulatory bodies, 

  • Know we will erase any data no longer required, even if you haven’t asked

  • Know that as technology changes we will constantly review and update our processes to ensure we’re always protecting your data


We will collect personal information when you provide it to us, and only to the extent necessary to provide the product or service you requested or to carry out our internal administrative operations.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. 

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what Sites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and utilise all of its features. Generally, cookies work by assigning to your computer a unique number that has no meaning outside of the Website. The cookies do not contain any personal information and cannot be used to identify you. They simply help us to provide you with a personalised user experience and also allows us to improve our website and advertising. You can find more information on our use of cookies further below.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information”.

Additionally, when you subscribe to us, contact us or create an account on our Site, we collect certain information from you, including your name, email address, birthday etc. We refer to this information as “Contact Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Subscription Information and Contact Information.


We collect your Personal Data in a number of ways and for various purposes, including:


We collect Personal Data when you use or interact with our Services, including when you register for Membership with the F2F Alliance, purchase a Subscription (including the processing of payment). This Personal Data may include name, photo, username and password, email address, date of birth, gender, payment information and general location data. This falls under Processing your personal data: Necessary for the Performance of a Contract.


We collect Personal Data when you communicate with us or sign up to receive promotional materials or information (“Messages”) via email and push notifications.

If you consent to receive Messages, we may use your Personal Data and other information to communicate with you about the F2F Alliance; provide you with promotional messages and personalised advertising; to notify you of other features, and other promotions (“Promotions”); to notify you of Services we think may be of interest to you; and, for other marketing purposes. 

Please note that regardless of your email settings, we may send you Messages pertaining to the performance of our Services, such as revision of our Terms or this Privacy Policy or other formal communications relating to Services you have purchased or use.

We may use your Personal Data to respond to and address your requests for technical support, questions or complaints about the Services, or any other communication you initiate. This includes accessing your account to address technical support requests.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns)


Where we process your personal data by relying on your consent to do so, we shall ensure that such consent is:

  1. freely given by you;

  2. specific with regards to what processing we wish to undertake so that you are fully informed;

  3. unambiguous and given by a clear affirmative action.


The processing of your personal data by the F2F Alliance or a third party may be undertaken if we have a legitimate interest to do so. In our case this includes:

  1. For the purposes of providing our clients with information about our services and to monitor usage in order to improve those services from time to time.

  2. Ensuring that any data is stored and transferred securely and in a way that protects against the unlawful use, destruction or loss of your personal data.

  3. Sharing your personal information as part of a business sale, reorganisation or similar transaction.


A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

Cookies can be used by web servers to identify and track users as they navigate different pages on a website, and to identify users returning to a website.

You can set up your web browser to refuse cookies, but this means you won’t be able to use all our website’s features.

You can block the use of cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. To learn more about how to control your cookie settings:

  • Click here to learn more about managing cookie settings in Chrome

  • Click here to learn more about managing cookies in Firefox

  • Click here to learn more about managing cookies in Internet Explorer

  • Click here to learn more about managing cookies in Safari

If you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our website.


We share information within the F2F Alliance.

We share your Personal Information with service providers to help us use your Personal Information, as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here: 

We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here:


You can also opt-out of Google Analytics here:

We share information on Social Media. Some of our Sites may include social media links such as Facebook. If you click on any of these links, it may collect your IP Address and record which page you were visiting at the time. Social media may also use cookies so that the feature can function properly. Social media are hosted by third parties. When you’re clicking them, your personal data will be processed by that third party according to their own privacy policies.

You can opt-out of targeted advertising by using the links below:

Finally, we don’t and won’t sell your personal information. We may also share your Personal Information to comply with applicable laws and regulations.


You agree that we have the right to share your personal information with:

  • Selected third parties including:

    • business partners, suppliers and subcontractors for the performance of any contract we enter into with them or you;

    • analytics and search engine providers that assist us in the improvement and optimisation of the Website;

  • We will disclose your personal information to third parties:

    • If we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.

    • If we are under a duty to disclose or share your personal data to comply with any legal obligation or to enforce or apply our Terms of Use.


The data that we collect from you will be transferred to, and stored at, a destination inside the European Economic Area (“EEA”) by preference and wherever possible. From time to time personal data may be transferred, viewed and processed outside of the EEA. It will also be processed by staff operating inside the EEA who work for us or for one of our suppliers outside of the EEA. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

The majority of our internal cloud services use industry-standard TLS (Transport Layer Security) and have up-to-date security measures and protocols.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website or via email; any transmission is at your own risk. 

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Anyone also has the right to request deletion of all their personal data a business holds, or modification of their data if it’s inaccurate or incomplete. GDPR requires the permanent removal or modification of any personal data. If you’d like your data permanently deleted or modified you can request to do so by emailing, we will respond to your request within 30 days.

Your personal data shall not be kept for longer than is necessary, although it is not possible for us to always specify in advance how long this may be for. We may have to continue to store and process your data and also contact you directly relating to the completion of that service if it is necessary for our compliance with certain legal obligations.

If you request your data to be deleted and you fall into this category, we will let you know:

  • what data we’ll need to continue to hold

  • how we will process it

  • the instances we will need to contact you

  • when we can delete your data


You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes. We will never disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Our Website may, from time to time, contain links to and from the Website of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act and you can request access to the personal data we hold on you and verify the lawfulness of the processing.

You can request access to your personal data we hold by emailing We will respond to your request within 30 days and any data will be provided in a machine-readable format.


Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

the F2F Alliance October 2021

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