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Cookie Policy

We collect your Personal Data in a number of ways and for various purposes, including:


We collect Personal Data when you use or interact with our Services, including when you register for Membership with the F2F Alliance, purchase a Subscription (including the processing of payment). This Personal Data may include name, photo, username and password, email address, date of birth, gender, payment information and general location data. This falls under Processing your personal data: Necessary for the Performance of a Contract.


We collect Personal Data when you communicate with us or sign up to receive promotional materials or information (“Messages”) via email and push notifications.

If you consent to receive Messages, we may use your Personal Data and other information to communicate with you about the F2F Alliance; provide you with promotional messages and personalised advertising; to notify you of other features, and other promotions (“Promotions”); to notify you of Services we think may be of interest to you; and, for other marketing purposes. 

Please note that regardless of your email settings, we may send you Messages pertaining to the performance of our Services, such as revision of our Terms or this Privacy Policy or other formal communications relating to Services you have purchased or use.

We may use your Personal Data to respond to and address your requests for technical support, questions or complaints about the Services, or any other communication you initiate. This includes accessing your account to address technical support requests.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns)


Where we process your personal data by relying on your consent to do so, we shall ensure that such consent is:

  1. freely given by you;

  2. specific with regards to what processing we wish to undertake so that you are fully informed;

  3. unambiguous and given by a clear affirmative action.


The processing of your personal data by the F2F Alliance or a third party may be undertaken if we have a legitimate interest to do so. In our case this includes:

  1. For the purposes of providing our clients with information about our services and to monitor usage in order to improve those services from time to time.

  2. Ensuring that any data is stored and transferred securely and in a way that protects against the unlawful use, destruction or loss of your personal data.

  3. Sharing your personal information as part of a business sale, reorganisation or similar transaction.


A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

Cookies can be used by web servers to identify and track users as they navigate different pages on a website, and to identify users returning to a website.

You can set up your web browser to refuse cookies, but this means you won’t be able to use all our website’s features.

You can block the use of cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. To learn more about how to control your cookie settings:

  • Click here to learn more about managing cookie settings in Chrome

  • Click here to learn more about managing cookies in Firefox

  • Click here to learn more about managing cookies in Internet Explorer

  • Click here to learn more about managing cookies in Safari

If you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our website.


We share information within the F2F Alliance.

We share your Personal Information with service providers to help us use your Personal Information, as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here: 

We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here:


You can also opt-out of Google Analytics here:

We share information on Social Media. Some of our Sites may include social media links such as Facebook. If you click on any of these links, it may collect your IP Address and record which page you were visiting at the time. Social media may also use cookies so that the feature can function properly. Social media are hosted by third parties. When you’re clicking them, your personal data will be processed by that third party according to their own privacy policies.

You can opt-out of targeted advertising by using the links below:

Finally, we don’t and won’t sell your personal information. We may also share your Personal Information to comply with applicable laws and regulations.


You agree that we have the right to share your personal information with:

  • Selected third parties including:

    • business partners, suppliers and subcontractors for the performance of any contract we enter into with them or you;

    • analytics and search engine providers that assist us in the improvement and optimisation of the Website;

  • We will disclose your personal information to third parties:

    • If we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.

    • If we are under a duty to disclose or share your personal data to comply with any legal obligation or to enforce or apply our Terms of Use.


The data that we collect from you will be transferred to, and stored at, a destination inside the European Economic Area (“EEA”) by preference and wherever possible. From time to time personal data may be transferred, viewed and processed outside of the EEA. It will also be processed by staff operating inside the EEA who work for us or for one of our suppliers outside of the EEA. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

The majority of our internal cloud services use industry-standard TLS (Transport Layer Security) and have up-to-date security measures and protocols.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website or via email; any transmission is at your own risk. 

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Anyone also has the right to request deletion of all their personal data a business holds, or modification of their data if it’s inaccurate or incomplete. GDPR requires the permanent removal or modification of any personal data. If you’d like your data permanently deleted or modified you can request to do so by emailing, we will respond to your request within 30 days.

Your personal data shall not be kept for longer than is necessary, although it is not possible for us to always specify in advance how long this may be for. We may have to continue to store and process your data and also contact you directly relating to the completion of that service if it is necessary for our compliance with certain legal obligations.

If you request your data to be deleted and you fall into this category, we will let you know:

  • what data we’ll need to continue to hold

  • how we will process it

  • the instances we will need to contact you

  • when we can delete your data


You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes. We will never disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Our Website may, from time to time, contain links to and from the Website of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act and you can request access to the personal data we hold on you and verify the lawfulness of the processing.

You can request access to your personal data we hold by emailing We will respond to your request within 30 days and any data will be provided in a machine-readable format.


Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

the F2F Alliance October 2021

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